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P.R.O.U.D. Mission:
Ongoing revitalization of the Pontiac central business district through focused promotions, design, economic restructuring, and effective organization in cooperation with the downtown business community and the local city government, assisted by a cadre of dedicated volunteers.
What is P.R.O.U.D.?
P.R.O.U.D. is a Main Street non-profit organization composed of a group of volunteers and community leaders working together to revitalize the heart of Pontiac-our downtown. Pontiac Redeveloping Our United Downtown was formed in 1988 to rekindle the economic vitality of downtown Pontiac. P.R.O.U.D. forms a partnership in building a positive image for downtown Pontiac.
What can P.R.O.U.D. Accomplish?
P.R.O.U.D. works to enhance community identity and heritage by preserving downtown as a center of activity and ensuring its economic stability. We do this by organizing various downtown activities, improving his historical significance, and by re-establishing downtown as a compelling place for shoppers, investors, and visitors.
What's in it for you?
P.R.O.U.D. works for the benefit of all of Pontiac, not just downtown. When downtown prospers, the entire community benefits. A healthy downtown means increased traffic and business for the entire community. It also means increased tourism, more jobs, better services and a better place to live. This provides a stronger tax base through new and stronger businesses.
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